Sources of Information We Collect
When information identifies or is reasonably capable of being associated with, or could reasonably be linked,
directly or indirectly, with you or your household, we refer to it as “personal information” or “personal data.”
There are several ways we may obtain personal information about you, including through (A) information you provide to
us directly; (B) information that we automatically collect; and (C) information we receive from third parties. This
includes data that identifies you personally whether directly (i.e., your name) or indirectly (i.e., information
associated with the device you use online). For further information on the personal information we collect, please
refer to the Notice at Collection above.
A. Information You Provide
We collect personal information about you, as described in the Notice at Collection above, via the Services, including online, offline, at our retail locations and by telephone.
B. Information Automatically Collected
Whenever you visit our online Services, we and our third-party advertisers and service providers (see Section 2.B
below
for more detail), may use a variety of technologies such as cookies and similar technologies to automatically or
passively collect certain information about your online activity.
We may link certain data elements we have collected through automated means, such as your browser information, with
other information we have obtained about you for the purposes described in the Notice at Collection above, and to
let us
know, for example, whether you have opened an email we sent to you. While you can change your cookies settings in
your
browser, without cookies, you may not be able to use all of the features of our Website.
C. Information Collected From Third-Party Sources
We collect information about you from ad networks, data companies, data brokers, and other third-party sources with whom you may not have a direct relationship, and that help us provide ads and services that target your interests. The information collected includes, for example, your demographic information, media consumption, previous purchases, shopping habits, loyalty program information, lifestyle preferences, or information to validate or update the information we collect from or about you.
D. Aggregate or Deidentified Information
We may aggregate or deidentify any personal information we collect. We may share the aggregated or de-identified information with our business partners and service providers, and we may use such information for our own purposes. We will maintain and use de-identified information in de-identified form and will not attempt to re-identify that information.
Information We Disclose
A. Disclosure of Information by You
We offer you many ways to find, enjoy, and share content, including by filling out surveys, reviewing and rating products or services, inquiring about or purchasing products or services, participation in online communities, “liking” or “sharing” our content to your social media accounts.
Any personal information you disclose on publicly-facing areas of our Services, or to publish on our Website or on other third-party websites (e.g., social media channels) becomes public information. Please exercise caution when disclosing or allowing us to process and/or publish you personal information in these public areas.
B. Disclosure of Information by Us
We sell or share the categories of personal information identified in the Notice at Collection above:
With vendors and advertising partners, including social media platforms, who help us reach you with ads that are tailored to your interests, as described under “Interest-Based Advertising Choices” below. With analytics partners, who help us understand your use of our Services.
With our affiliates and subsidiaries, as we share personal information for business, operational, promotional and/or
marketing purposes.
To partners in co-branded relationships such as advertisers that provide products and services or rewards programs.
We may share information with these third parties if you participate in a co-branded, co-sponsored, or jointly
presented promotion, contest, survey, voting feature, or service.
We disclose the categories of personal information identified in the Notice at Collection above:
To service providers that provide business, professional or technical support functions for us (including fulfilling and shipping orders), help us operate the Services, or administer activities on our behalf. Under applicable law, service providers are defined as a person that processes personal information on behalf of a business and that receives from or on behalf of the business consumer's personal information for a business purpose pursuant to a written contract.
With our affiliates and subsidiaries for business, operational, promotional, and/or marketing purposes. If we are required to do so by law or court order, to enforce or apply our Terms of Use (or other document or contract related to our services) or if we believe in good faith that such release is necessary or appropriate to protect the rights, property, or safety of our company, customers, affiliates (i.e., brands with common ownership, interest, or control), or others or for fraud prevention or detection purposes.
In addition, we may aggregate or deidentify personal information and use or disclose the aggregated/de-identified information for marketing, analytics, and other purposes. Finally, we may disclose personal information in connection with the sale, transfer, acquisition, merger, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change or ownership or control by Blue Nile or any affiliated company (in each case, whether in whole or in part).
Interest-Based Advertising Choices
We collect information about your use of the Services through cookies, pixels, log files, or other similar technologies to review or improve the usage and operations of our website, to analyze trends and track user’s movement around the Website, to administer the Website and to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this last purpose from third-party websites on which our ads are served. You may see our ads on third-party websites or apps because we use third-party ad networks to serve our ads.
The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to websites that serve our advertisements, such as the pages or advertisements you view and the actions you take on the websites (e.g., if you click the ad). This data collection takes place both on our Website and other online Services, and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts.
Branded Credit Card Privacy Policy
This Policy does not govern the collection or use of the information provided in connection with our branded credit cards. We notify our charge account holders of our privacy practices annually, or as otherwise required by law. If you have one of Blue Nile's branded credit cards, a separate privacy policy provided to you describes collection, use, and protection of information about you and your account.
